Digital Branding Optimization and Chips E-Commerce Strategy for the Development of Mutvi Varika Rasa Chips Business Towards the Digital Market

Authors

  • M. Ghazali Prasetyo MR Department of Management, Universitas Pembangunan Panca Budi Author
  • Yana Diana Department of Management, Universitas Pembangunan Panca Budi Author
  • Cindy Dwi Aprilliani Department of Management, Universitas Pembangunan Panca Budi Author
  • Miafahira br.Karo Department of Management, Universitas Pembangunan Panca Budi Author
  • Muhammad Syarif Department of Management, Universitas Pembangunan Panca Budi Author
  • Siti Nurdiana Department of Management, Universitas Pembangunan Panca Budi Author
  • Ahmad Aswan Waruwu Department of Management, Universitas Pembangunan Panca Budi Author

Keywords:

Digital Branding Optimization, E-commerce, Digital Markets

Abstract

Optimizing Digital Branding and E-Commerce Strategies for the Development of Lutvi Aneka Rasa Chips Business Towards the Digital Market aims to empower Micro, Small and Medium Enterprises (MSMEs) in facing the challenges of digital transformation. Programs with participatory approach methods and direct interventions. The main problems identified are low digital marketing capacity, limited access to the online market, and lack of understanding of entrepreneurs about digital branding strategies. This activity program produces several strategic outputs, namely Increasing understanding of digital marketing, Availability of professionally managed social media accounts, Modern product branding and packaging design, and Marketplace access to expand sales reach. The expected output of the activity is the creation of a digital-based MSME development model that can increase competitiveness, sales turnover, and the sustainability of Lutvi Chips' business. The participatory mentoring method allows business actors to be actively involved in every stage of digital transformation. The significance of the activity lies in its contribution in encouraging the digitalization of MSMEs, helping small business actors face competition in the digital era, and creating a mentoring model that can be replicated in similar businesses.

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Published

12-12-2024

Issue

Vol. 1 (2024): 1st ICANEAT

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Articles

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Copyright (c) 2024 M. Ghazali Prasetyo MR, Yana Diana (Author)

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