Legal Protection Of Consumers In Online Sales And Purchase Agreements In The Digital Era And Analysis Of Applicable Regulations And Challenges Faced By Consumers In E-Commerce Transactions In Indonesia
Keywords:
Legal Protection, Consumer, Online Buying and Selling, E-CommerceAbstract
The rapid development of digital technology has brought major changes in the world of commerce, especially in terms of online buying and selling transactions. E-commerce has become one of the fastest-growing sectors in Indonesia, providing convenience for consumers to buy products without being limited by time and place. However, along with these advances, various challenges have arisen faced by consumers, such as fraud in transactions, difficulties in returning goods, as well as issues related to privacy and personal data leakage. Therefore, legal protection for consumers in online sales and purchase agreements is very important to ensure security and fairness for consumers in the digital ecosystem. The purpose of this study is to analyze the effectiveness of legal protection for consumers in online buying and selling agreements in Indonesia, especially in the face of the rapid development of e-commerce. This research also aims to evaluate the extent to which existing regulations can provide adequate protection for consumers, as well as identify challenges that arise in e-commerce transactions. In this case, the focus of the research is on the analysis of the Consumer Protection Law (UUPK) and the Electronic Information and Transaction Law (ITE Law), which are the legal basis for consumer protection in the digital world. The methodology used in this study is a qualitative approach with a descriptive analysis method. This study examines various regulations related to online buying and selling transactions, as well as the challenges faced by consumers in exercising their rights. The main data sources used are applicable laws and regulations, literature studies related to e-commerce, and interviews with legal practitioners and e-commerce industry players to explore the problems faced by consumers in practice. With this approach, it is hoped that this study can provide a clear picture of the condition of consumer protection in the Indonesian e-commerce sector. The results of the study show that although Indonesia already has a fairly comprehensive regulation in terms of consumer protection, its implementation still faces a number of obstacles. Some of the challenges faced by consumers in e-commerce transactions include the mismatch of the goods received with the promised, the lack of transparency of information about products, and the vulnerability to fraud and misuse of personal data. In addition, the dispute resolution mechanism is also still limited, especially for transactions involving foreign business actors. This study suggests that existing regulations should be strengthened with stricter supervision, as well as the need for more efficient dispute resolution mechanisms that are accessible to consumers
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