The Effect of Digitalization Implementation on Employee Performance Moderated by Employee Attachment: A Case Study on the General Bureau of the Regional Secretariat of North Sumatra Province
Keywords:
Employee Performance, Work Discipline, Motivation, Work Infrastructure, Qualitative Approach.Abstract
This Research aims to analyze the influence of the implementation of digitalization on employee performance, with employee engagement as a moderator variable. This study was conducted at the General Bureau of the Regional Secretariat of North Sumatra Province, where digitalization has been applied to improve work efficiency and effectiveness. The method used was a survey by sampling employees in the bureau, as well as data analysis using multiple regression. The results of the study show that the implementation of digitalization has a significant positive influence on employee performance. In addition, employee engagement has been shown to moderate the relationship between digitalization and performance, where high levels of engagement increase the positive impact of digitalization on employee performance. These findings indicate that to maximize employee performance in the digital era, organizations need to pay attention to the aspect of employee engagement. This research contributes to human resource management practices by emphasizing the importance of digitalization and employee engagement in supporting optimal performance. Strategic recommendations were submitted to increase the implementation of digitalization and build employee attachment in the work environment.
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