Agile Approach to Village Promotion Website Development
Keywords:
Agile Development, Village Promotion, Digital Placemaking, Web Development, Community Engagement, SEO StrategiesAbstract
The digital transformation of rural communities presents significant challenges in effectively promoting local assets, attracting visitors, and enhancing community engagement. This research investigates the application of Agile software development methodologies in creating a comprehensive web-based platform for village promotion. Utilizing a mixed-methods approach, the study explores the intersection of user-centric design, search engine optimization (SEO), and iterative development techniques to address the unique digital communication needs of small communities. The research employed a systematic methodology integrating qualitative stakeholder interviews, quantitative user surveys, and an adaptive Agile development framework. A prototype village promotion website was developed through five iterative sprints, focusing on content strategy, user experience design, technical implementation, performance optimization, and continuous user validation. The study analyzed key performance indicators including website usability, search engine visibility, user engagement, and stakeholder satisfaction. Results demonstrated significant improvements in digital representation, with a 62% increase in organic search visibility, 78% user satisfaction rate, and a 40% reduction in development cycle time compared to traditional development approaches. The Agile methodology proved particularly effective in addressing the dynamic requirements of community-driven digital platforms, enabling rapid adaptation and continuous stakeholder feedback integration The findings contribute to the emerging field of digital placemaking, offering a replicable model for developing community-focused web platforms. The research provides strategic insights into leveraging Agile methodologies for digital transformation in rural contexts, highlighting the potential of technology to enhance community visibility, engagement, and economic potential.
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Copyright (c) 2024 Ahmad Akbar, Indri Sulistianingsih, Bagus Kurniawan (Author)
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