Determinants Of Consumer Behavior Towards Online Shopping Decisions Mediated By Trust In Grabfood App Users In Medan City
Keywords:
Attitude, Motivation, Trust, Purchase DecisionAbstract
Every e-commerce company must be observant to see every opportunity to grow and effectively develop new innovations in the face of fierce competition to keep consumers from moving and continuing to transact with the company. One of the strategies to grow the buying and selling industry today quickly is to sell products online on social media and e-commerce platforms. The purpose of this research is to analyze and test the influence of attitudes and motivation on customer trust, and analyze and test the influence of attitudes and motivation on grabfood purchase decisions. As well as testing and analyzing the influence of attitudes and motivations on trust-mediated purchase decisions. Quantitative research method, Data analysis using SMART PLS. The sample in this study totaled 85 customers. The results of the study show that attitudes and motivation have a positive and significant effect on customer trust. Attitudes and motivations have a positive and significant effect on grabfood purchase decisions. As well as attitudes and motivations have a positive and significant effect on trust-mediated purchase decisions.
References
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[26] Al Hamli, S. S., & Sobaih, A. E. E. (2023). Factors Influencing Consumer Behavior towards Online Shopping in Saudi Arabia Amid COVID-19: Implications for E-Businesses Post Pandemic. Journal of Risk and Financial Management, 16(1). https://doi.org/10.3390/jrfm16010036
[27] Anggraini, W., Permatasari, B., & Putri, A. D. (2023). Pengaruh Online Customer Review, Online Customer Rating dan Kepercayaan Konsumen Terhadap Keputusan Pembelian di Tiktok Shop. Jurnal Technobiz, 6(2), 86–96.
[28] Anwar, R., & Adidarma, W. (2016). Pengaruh Kepercayaan Dan Risiko Pada Minat Beli Belanja Online. Jurnal Manajemen Dan Bisnis Sriwijaya, 14(2), 155–168.
[29] APJII. (2024). Indonesia. https://doi.org/ANALYSIS OF CONSUMER BEHAVIOR ON PURCHASE DECISION WITH ONLINE SHOPPING PURCHASES AS A MEDIATING VARIABLE PRODUCTS FASHION IN MEDAN CITY
[30] Awada, L., & Yiannaka, A. (2012). Consumer perceptions and the effects of country of origin labeling on purchasing decisions and welfare. Food Policy, 37(1), 21–30. https://doi.org/10.1016/j.foodpol.2011.10.004
[31] Desi Kurniawati, S. W. (2023). Analisis pengaruh motivasi konsumen, persepsi kualitas dan sikap konsumen terhadap keputusan pembelian produk eiger di kota semarang. Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis Dan Akuntansi.
[32] Dhelza Deswita, et al. (2024). Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior. Jurnal Bisnis Dan Komunikasi Digital, 1.
[32] Ebrahimabad, F. Z., Yazdani, H., Hakim, A., & Asarian, M. (2024). Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention. Telematics and Informatics Reports, 15(September 2023). https://ssrn.com/abstract=4584439
[33] Enam, A., Azad, I. I., & Afrin, S. (2024). Exploring online shopping behavior in Dhaka, Bangladesh. Transportation Research Interdisciplinary Perspectives, 25(March). https://doi.org/10.1016/j.trip.2024.101081
[34] Hocquette, J. F. (2023). Consumer perception of livestock production and meat consumption; an overview of the special issue “Perspectives on consumer attitudes to meat consumption.” Meat Science, 200. https://doi.org/10.1016/j.meatsci.2023.109163
[35] Lestari, W., Lukitaningsih, A., & Hutami, L. T. H. (2022). Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6), 2358–2368. https://doi.org/10.47467/alkharaj.v5i6.2306
[36] Li, C., Xia, Z., Liu, Y., Li, S., Ren, S., & Zhao, H. (2024). Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce. Heliyon, 10(9). https://doi.org/10.1016/j.heliyon.2024.e29895
[37] Mesra, B, Sri Wahyuni, S. B., Pembangunan, U., Budi, P., Sains, F. S., Pembangunan, U., & Budi, P. (2020). Optimalisasi aplikasi media sosial dalam mendukung promosi wisata geol Desa Pematang Serai. Jurdimas Royal, 3(2), 129–134.
Mesra, Ferine, K., Astuti, D., & Sentosa, I. (2023). Website Quality, Social Media and Satisfaction on Choosing Decisions Private Universities. Trikonomika, 22(2), 93–99. https://doi.org/10.23969/trikonomika.v22i2.10349
Mofokeng, T. E. (2023). Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending. Heliyon, 9(5). https://doi.org/10.1016/j.heliyon.2023.e16182
Mujiyana, & Elissa, I. (2023). Pada Toko Online. Jurnal TECHNOBIZ, 6.
Rahayu, M. M., Wahyudyanti, R., Utama, A. P., Rahmawati, A., & Maryati, M. (2023). Analisis Keputusan Pembelian Pada Online Shopping Selama Bulan Ramadan: Studi Kasus Pada Konsumen Muslim Di Indonesia. Komitmen: Jurnal Ilmiah Manajemen, 4(1), 294–304. https://doi.org/10.15575/jim.v4i1.24999
Rani, N. M., & Catherine, S. (2023). a Study on Impulsive Buying Behaviour in Online Shopping. International Journal of Professional Business Review, 8(3), 1–17. https://doi.org/10.26668/businessreview/2023.v8i3.1237
Reppi, L. V. Y., Moniharapon, S., & Loindong, S. (2021). Bauran Promosi Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Grabfood (Study Pada Pengguna Jasa Grabfood Di Kota Manado Pada Masa Pandemi Covid-19). Jurnal EMBA, 9(3), 1482–1490.
Rivai, J., & Zulfitri. (2021). The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa. Journal of Business and Management Studies, 3(2), 31–42. https://doi.org/10.32996/jbms.2021.3.2.4
Sidharta, I., & Suzanto, B. (2015). Pengaruh Kepuasan Dan Kepercayaan Transaksi Online Shopping Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce. Jurnal Computech & Bisnis (e-Journal), 9(1), 23–36. http://www.jurnal.stmik-mi.ac.id/index.php/jcb/article/view/165%0Ahttps://www.researchgate.net/profile/Iwan-Sidharta/publication/282021526_Pengaruh_Kepuasan_Transaksi_Online_Shopping_Dan_Kepercayaan_Konsumen_Terhadap_Sikap_Serta_Perilaku_Konsumen_Pada_E-C
Sintia Anjani Suherlan1, Kokom Komariah, F. M. (2023). Analysis Of Perceived Ease Of Use And Trust To Purchase Intention Mediated By Attitude To Shop Online. Management Studies and Entrepreneurship Journa.
Sobandi1, A., & Bambang Somantri. (2020). Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara Online. WINTER JOURNAL, 1(1).
Sugiono. (2019). Metode Penelitian.
Yayah Fauziah, Franciscus Dwikotjo Sri Sumantyo, H. A. (2023). Pengaruh Online Consumer Review, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian. Jurnal Komunikasi Dan Ilmu Sosial.
Zhang, T., & Spence, C. (2023). Orthonasal olfactory influences on consumer food behaviour. Appetite, 190(September). https://doi.org/10.1016/j.appet.2023.107023
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